Tips to Build a Business Platform

By:  |  Category: Blog Wednesday, December 12th, 2018  |  No Comments

We’re moving into a new age of business – the platform age. The likes of Uber, Airbnb, Alibaba and Apple are prime examples of platform businesses – but it’s not just for the big guys. Becoming a platform business is about changing the way you think and embracing a new style of business.

What is a ‘platform business’?

A business platform is an ecosystem, and it’s worth noting that platforms are not new. One of the oldest platform industries is print, where newspapers and magazines connect their advertisers with readers. A newspaper is a product in its own right, but it also creates an ecosystem of readers, reporters, advertisers and other ‘sister publications’ (weekend editions, color supplements and the like) that exchange and deliver far more information than ‘just’ the newspaper itself. An online platform is like this model.

Incorporating a platform into your business, rather than necessarily transforming your entire business into a platform, could be the key to survival and growth in the modern marketplace.

By incorporating ‘digital’ into their offerings, organizations make it easier for customers to connect with them and foster a climate of co-creation. The classic example is adding an online store to a physical distribution network. This provides new ways for customers and stakeholders to interact and creates possibilities for new products, services and revenue streams.

Transforming a traditional offering – whether products, services or a combination of both – into a platform might seem like an epic task, but with the right technology partners, it is completely achievable.

Self-knowledge is the key
Begin by clearly defining your organization’s current business model, and identifying some key factors:

  • What is the experience you provide your customers?
  • What part of that experience is unique to your organization?
  • What parts of that experience could other organizations provider more efficiently?

The goal isn’t to reduce your business’s scope but rather to focus on the things you do best. By adding digital capabilities and partners you can, for example, add recommendation engines, suggest value-adds and further service opportunities and so on.

If you need assistance with your IT Services or Security, give EnhancedTECH a call at 714-970-9330 or contact us at [email protected]

Samantha Keller

Director of Marketing and PR at EnhancedTECH
Samantha Keller (AKA Sam) is a published author, tech-blogger, event-planner and mother of three fabulous humans. Samantha has worked in the IT field for the last fifteen years, intertwining a freelance writing career along with technology sales, events and marketing. She began working for EnhancedTECH ten years ago after earning her Bachelor’s degree from UCLA and attending Fuller Seminary. She is a lover of kickboxing, extra-strong coffee, and Wolfpack football.Her regular blog columns feature upcoming tech trends, cybersecurity tips, and practical solutions geared towards enhancing your business through technology.
Samantha Keller

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