Here’s what’s trending in the world of SMB

By:  |  Category: Blog, Security Monday, April 15th, 2019  |  No Comments

If you run a small or medium-sized business, you want to be up to speed with the latest tech, trends, and best practices that enable your organization to stay productive and grow, right?

WannaCry not dead

If you thought the threat of WannaCry ransomware had disappeared, think again. According to cybersecurity and antivirus provider Kaspersky Lab, WannaCry is still alive and kicking, and being distributed by malicious parties. Their latest IT threat evolution report details that in Q3 2018 the ransomware accounted for nearly a third of all Trojan attacks globally.

SMBs need to make sure their operating systems are updated with the latest security patches. It is also essential to educate your staff about current cyber threats and how to avoid them.

Get paid in real-time

Tired of waiting for your clients’ payments to come through? Say hello to improved cash flow for your SMB by adopting an instant payments platform, which settles money transfers in under 60 seconds. Setup is simple and you’ll benefit from faster clearances and less admin time. Check with your bank to see what they’re offering so you can benefit from making and receiving real-time payments.

Interact with clients on chat apps

People are increasingly wanting to message a business, instead of calling or emailing. So if your SMB sells goods or services, you need to be on these platforms. Apps like Facebook Messenger and WhatsApp Business are two of the biggest players in this space, allowing you to interact with people personally while providing lightning-fast customer service and driving sales. Facebook Messenger allows you to customize welcome messages when a user begins a conversation, while with “Saved Replies” you can program answers to common client questions.

Creative tool for your branding

Last but not least, if you are branding – or rebranding – your SMB and want an accessible design tool to help you get this done, be sure to check out Canva. The Australian-made web-based design tool uses a simple, intuitive drag-and-drop interface that is super simple to use – so forget about confusing, expensive software and designers. Subscribe to their Canva for Work option and you get additional tools over the freemium version, including team folders, a custom brand kit, and access to millions of stock photos.

Samantha Keller

Samantha Keller

Director of Marketing and PR at EnhancedTECH
Samantha Keller (AKA Sam) is a published author, tech-blogger, event-planner and mother of three fabulous humans. Samantha has worked in the IT field for the last fifteen years, intertwining a freelance writing career along with technology sales, events and marketing. She began working for EnhancedTECH ten years ago after earning her Bachelor’s degree from UCLA and attending Fuller Seminary. She is a lover of kickboxing, extra-strong coffee, and Wolfpack football.Her regular blog columns feature upcoming tech trends, cybersecurity tips, and practical solutions geared towards enhancing your business through technology.
Samantha Keller

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