Do You Have a Communication Solution in Place for Natural Disasters?

By:  |  Category: Blog, Telephony Wednesday, November 15th, 2017  |  No Comments
Communications Solution

Putting a natural disaster plan together can be a daunting process – it’s time-consuming and daunting. However, anyone who has experienced a crisis like Hurricane Harvey or the recent wildfires of Northern California would probably agree that having a plan in place helps to ensure the least possible negative impact for the business.

One of the most important tools of your business is the phone system. It’s a requirement in order for you to get the help needed as well as ensure the safety of the employees and the business. If the dial tone is lost, the first part of the response efforts are hindered significantly.

Phones and Emergencies
While we usually think of a natural disaster crisis as something like a flood, earthquake, or a fire, smaller events like a water leak, power outage or a robbery can be equally devastating to businesses. When critical business elements like the phones are compromised, not only is productivity lost, the costs against the business begin to escalate rapidly.

The Importance of a Crisis Plan and Communication Solution
FEMA reports that 40% of businesses who become victim to a natural disaster are never able to reopen, and 25% fail the first year after that crisis occurs. Successful businesses today understand the importance of preparing for the worst even if the worst seems unlikely to occur. If crisis strikes, employees need to understand what’s happening, nearby businesses need to be contacted, and emergency response groups may need to respond for assistance.

Creating Your Crisis Communication Plan
When developing your crisis communication solution, there are five important elements:

1. Detailed Communication Plan: This part of the plan should define exactly how the organization will communicate with each other regarding the crisis. It should focus on the purpose of the communication, who’ll be in charge of activating it, and the tools and procedures needed.

2. Crisis Communication Team: The team of people who will be responsible for the gathering of information about the crisis and reporting it to interested individuals and the media. Specific roles should be defined such as a spokesperson, who monitors both the internal communication as well as any backups for those roles.

3. Prepared Responses: Consider the many possible crisis situations your business could potentially experience and develop some basic responses that can be used immediately after the crisis occurs, or adjusted slightly during an emergency.

4. Internal Communications Process: In this area of the plan, you should outline how employees will receive information about what’s happening. The plan should also define how employees should respond if the phone system is no longer available. This area should include hard copies of all the media and social media policies.

5. Important Contacts: A response team should not need to look around for the phone numbers of people who need to be contacted. This area of the plan includes the phone numbers and contact information for the team members. Examples include the police/fire departments, health organizations, and helpful evacuation centers or resources.

If you need assistance with a telephony solution give EnhancedTECH a call at 714-970-9330 for a complimentary solution or contact us at sales@enhancedtech.com.

Samantha Keller

Samantha Keller

Director of Marketing and PR at EnhancedTECH
Samantha Keller (AKA Sam) is a published author, tech-blogger, event-planner and mother of three fabulous humans. Samantha has worked in the IT field for the last fifteen years, intertwining a freelance writing career along with technology sales, events and marketing. She began working for EnhancedTECH ten years ago after earning her Bachelor’s degree from UCLA and attending Fuller Seminary. She is a lover of kickboxing, extra-strong coffee, and Wolfpack football.Her regular blog columns feature upcoming tech trends, cybersecurity tips, and practical solutions geared towards enhancing your business through technology.
Samantha Keller
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