Are URL’s on the Way Out?

By:  |  Category: Blog Tuesday, June 16th, 2020  |  No Comments

One of the more difficult parts of red flagging a corrupt URL is well…the URL. It looks like gobbly gook and it’s hard to determine if it’s legit or not. So, Google’s Chrome team has decided to do something about that. They are “tinkering” with new solutions.

Many browsers display the web address, the uniform resource locator, or URL, at the top of the page. But Google thinks they are too difficult for most people to break down – specifically when that complexity is used to hide security attacks.

Google has been ruminating on the URL dilemma for a few years now. Recently they have begun adding tools to Chrome allowing it to experiment with different approaches, tweeted Emily Stark, a Chrome security team member contributing to the project.

“We think this is an important problem area to explore because phishing and other forms of social engineering are still rampant on the web, and much research shows that browsers’ current URL display patterns aren’t effective defenses,” Stark tweeted Tuesday. In effect, people can’t reliably distinguish a legitimate URL from a scam.

The only issue? People hate change and they are attached to URL’s in spite of their difficulty.

Chrome is experimenting with URL display again. I don’t know why this enrages folks so much. The truth is, humans can’t read URLs,” tweeted Jake Archibald, a Google Chrome team advocate for web developers.

He compared website complexity to URL reform. “The browser doesn’t show the user raw HTML and expect them to figure it out themselves. I don’t think we should do that with URLs either,” he said.

URLs can be a security issue since carefully designed but malicious URLs can trick people into thinking they’re visiting an authentic website where they enter passwords or other sensitive information. You think it’s your credit card’s website you’re visiting, but there are ways to misdirect attention and hide the true address.

Google, we wait in anticipation at what you come up with. Until then, keep double checking those URL’s and don’t click on any attachments or enter any sensitive data unless you are positive you are on the correct website.

If you need assistance with Managed IT Services, give EnhancedTECH a call at 714-970-9330 or contact us at [email protected].

Source: CNET

Image Source: https://www.pexels.com/photo/google-search-engine-on-macbook-pro-40185/

Samantha Keller
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